10 Ways to Automate Your Email Marketing with Klaviyo

Running a product-based business is no easy task. Between managing inventory, marketing, and customer service, email marketing often ends up on the back burner. That’s where automation comes in.

With Klaviyo, you can set up powerful automated email flows that nurture your audience, save time, and drive consistent sales—all without lifting a finger. Whether you’re new to email marketing or looking to refine your strategy, these 10 email flows will take your business to the next level.

1. Welcome Series

First impressions are everything. A welcome series introduces your brand, sets expectations, and guides new subscribers toward their first purchase.

Pro Tip: Use Klaviyo’s segmentation to tailor your welcome emails based on how subscribers joined your list (e.g., via a pop-up or social media).

2. Abandoned Cart Emails

Did you know 69% of online shopping carts are abandoned? An abandoned cart flow reminds customers about the items they left behind, encouraging them to complete their purchase.

Pro Tip: Offer a limited-time discount or free shipping to seal the deal.

3. Browse Abandonment Emails

Similar to abandoned cart emails, browse abandonment emails re-engage customers who viewed products but didn’t add them to their cart.

Pro Tip: Highlight the benefits of the product they viewed and include customer reviews for social proof.

4. Post-Purchase Follow-Ups

Keep the relationship going after the sale with post-purchase emails. These can include order confirmations, product tips, or cross-sell opportunities.

Pro Tip: Send a thank-you email with a discount code for their next purchase to encourage repeat business.

5. Customer Winback Emails

It’s easier to re-engage past customers than to acquire new ones. A winback flow targets lapsed customers with special offers to bring them back.

Pro Tip: Include a “We Miss You!” message and a personalised incentive to re-engage them.

6. Birthday Emails

Everyone loves feeling special on their birthday. A birthday flow sends celebratory messages with exclusive offers.

Pro Tip: Use Klaviyo to collect customer birthdates via sign-up forms or checkouts.

7. VIP Customer Rewards

Show your top customers some love with a VIP flow. Offer them early access to sales, exclusive products, or loyalty discounts.

Pro Tip: Set up a dynamic segment in Klaviyo to identify VIPs based on purchase frequency or spend.

8. Seasonal Campaigns

From Christmas to Mother’s Day, seasonal campaigns keep your audience engaged year-round. Automate these flows to save time during busy periods.

Pro Tip: Use Klaviyo’s A/B testing feature to optimise subject lines and offers.

9. Product Review Requests

Product reviews build trust and encourage new customers to buy. Automate review requests a few weeks after purchase.

Pro Tip: Offer a small incentive, like a discount code, in exchange for a review.

10. Back-in-Stock Alerts

Don’t miss out on sales when popular items are restocked. Send automated alerts to customers who expressed interest in out-of-stock products.

Pro Tip: Use urgency in your subject line, such as “Hurry! Back in Stock for a Limited Time!”

Why Automate with Klaviyo?

Klaviyo isn’t just another email marketing tool—it’s a comprehensive platform designed specifically for eCommerce businesses. With advanced segmentation, data-driven insights, and easy-to-use automation features, Klaviyo helps you connect with your audience and grow your sales effortlessly.

Ready to Transform Your Email Marketing?

If you’re ready to take the stress out of email marketing and start seeing real results, let me help. My tailored packages include everything you need to get started with Klaviyo, from strategy and setup to design and execution.

📩 Let’s Talk: Click here to book a discovery call and find out how we can work together to make email marketing the most powerful tool in your business.